MOIRA O'NEIL is a senior researcher and Director of Interpretation at the FrameWorks Institute. In this role, she works with an interdisciplinary team employing a range of research methods to further public understanding of social issues. She is also involved in efforts to diffuse the organization’s evidence-based reframing recommendations throughout the nonprofit sector. Since joining FrameWorks in 2009, she has worked on research projects designed to reframe such pressing issues as criminal justice reform, immigration, early childhood development, addiction, environmental health, education, public health and climate change. Prior to joining FrameWorks, Moira worked for the Appearance Assistance Program of the Vera Institute of Justice, which developed alternatives to detention for immigrants in removal proceedings. Moira is trained as a sociologist, earning her master’s and doctoral degrees from the University of California, Santa Barbara.
The FrameWorks Institute is a communications think tank that uses methods from the social and behavioral sciences to develop and implement evidence-based communications strategies to drive social change. FrameWorks’ multi-disciplinary team of social scientists and communications practitioners use innovative framing research methods to develop empirical communications practices and train fields of practice to put the findings into practice. Since its founding in 1999, FrameWorks has used its pioneering, science-based approach to reframe a wide range of complex socio-political issues, including early childhood development, climate and ocean change, immigration, and more. Over this period, we have developed a community of active framers who use our research to build public understanding of social problems and redirect public thinking toward proven solutions. In 2015, FrameWorks received the MacArthur Foundation Award for Creative & Effective Institutions.