OUR WORK IMPROVES THE LIVES OF 3 MILLION OLDER NEW YORKERS
At LiveOn NY, we believe that all people have a future. Our work is centered on making sure that New York is a great place to age. We do this through targeted advocacy, data-driven policy, direct assistance & innovative programs. As a membership organization, we represent 100 agencies from small, single-site centers to large multi-service organizations. Through our work and membership, we represent the 3.2 million older New Yorkers and their caregivers.
The Big Picture
These materials offer a succinct overview of how to talk about aging-related topics.
Anticipating Public Thinking
Public thinking is like a swamp – and it can be hard to get your messages through.
With a map, you can navigate it.
The Swamp Drop
Go through our interactive swamp drop to learn how to use productive frames in your communications.
These materials model how to apply the tested frame elements to your communications.
Helpful communications assets when talking about aging.
FrameWorks recommendations are based on the findings of an extensive multi-method study that queried more than 10,400 Americans on aging issues. You can learn more about the research in these reports.
Gauging Aging: Mapping the Gaps Between Expert and Public Understandings of Aging in America (2015)
This study compares experts' views to those of average Americans and highlights ways to improve communications based on the analysis.
Aging, Agency, and Attribution of Responsibility: Shifting Public Discourse about Older Adults (2015)
This study analyzes media and advocacy organizations’ narratives about aging and older people, identifies dominant themes and frames, and assesses the impacts of these stories on public thinking about aging.
Finding the Frame: An Empirical Approach to Reframing Aging and Ageism (2017)
This report outlines an evidence-based reframing strategy and details the research methods and findings behind it.
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Talking Elder Abuse Toolkit
Stay tuned for more resources on framing elder abuse.
Ageism in America: Reframing the Issue and Impacts
This special issue of Generations, the journal of the American Society on Aging, brings together research on ageism, policy directions, and related framing considerations.